Advocates of chambers of commerce have long believed that when a company is active in its local chamber, it is doing the right thing not only for the community but for its own success as well. While there is plenty of evidence to show the impact of chambers of commerce on their communities, it is much harder to find data that quantify the impact of belonging to a chamber. A study, commissioned by the American Chamber of Commerce Executives with support from Small Business Network, Inc., is designed to do just that: determine the real value to companies in terms of consumer outcomes of joining and being active in their local chamber of commerce.
Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a company uses good business practices and 26% more effective for communicating that a business is reputable.
When consumers know that a small business is a member of the chamber of commerce, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company in the future.
If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12% more likely to think that its products stack up better against its competition.
When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy, involved in the community, and is an industry leader.
When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40% more likely to eat at the franchise in the next few months.
When consumers know that an insurance company is a member of the chamber of commerce, they are 43% more likely to consider buying insurance from it.
The Clermont Chamber of Commerce sees its mission as the advancement of the community's overall quality of life.
The Clermont Chamber of Commerce hosts a number of events and seminars each year, whether you are just starting your business or experienced. There are topics for you!
“I am very happy with my membership with the Clermont Chamber. I enjoy the discounts on medical insurance and also the networking events are a great way to meet people and promote my business.”
“I have been involved in the Clermont County Chamber for the past three years. My involvement with the Chamber has helped develop professional relationships to build my business. I feel that the Chamber allows me the opportunity to meet individuals from many different industries. If you are interested in growing your business or looking for a way to get involved in your community the Clermont County Chamber is a great place to start.”
“From the seminars for developing leaders and business growth to recognizing local businesses and individual contributions, the Clermont Chamber of Commerce continues to further the business interests of our community by providing programs and services that are vital for the future economic development of our county. The Work-Readiness program and Golf for Kids event are two examples of how the Clermont Chamber gives back and supports local youth. It’s important to me that where I am spending my time aligns with my personal and professional goals. The Clermont Chamber of Commerce offers me the opportunity to network with like-minded professionals who want to see our county thrive.”
“The Clermont Chamber of Commerce has opened many doors for the Clermont County DD. Not only do we have the opportunity to build relationships with businesses who employ individuals with disabilities from our program, we also get the chance to participate on Chamber committees. The potential to meet new business contacts and gain support for our agency is phenomenal. Our hats are off to the Clermont Chamber of Commerce!”
The Clermont Chamber has been a great resource for me personally and professionally. Before I started working in this part of town, I can say that I had rarely ever set foot in Clermont County and I grew up my whole life in the Cincinnati area. I decided to get involved with the Chamber so I could learn more about this community. Since I attend many of the events and volunteer on numerous committees, I have met so many great people. I am only one of many insurance agents that is a member of the Chamber,and I have received a lot of leads from different people in different industries. But the pleasant surprise is I have also received many leads from some of the other insurance agents with whom I have formed a great relationship. When it comes to Chamber membership, you will always get back what you put into it.
Thank you so much for the warm welcoming into the chamber and all the introductions. It is truly remarkable to see how much better and different your chamber is from really any group I’ve been into, and I’ve been in A LOT of other groups. I am excited to hit the ground running and participate in the chamber where I can.